say again… an inflatable sausage?
In the category ‘deliciously disgusting’ the ‘HEMA’ sausages are a serious contender for the top spot: Salty, fatty, piping hot and best eaten with a generous helping of mustard and presented in a simple paper bag.
Many of the Dutch will from time to time guiltily enjoy this legendary Dutch on the go snack.
In recent years this Dutch sausage success story is finally getting the attention it deserves. You can find it printed on T shirts, USB sticks shaped as a sausage and , my favourite and most hilarious of all: an inflatable sausage…….!
How it all started
In 1936 the HEMA branch at the Nieuwendijk in Amsterdam started selling halved hot sausages to its customers. Its store manager had purchased too many sausages and whereas until then they were sold exclusively ‘cold’, he decided to heat the sausages and sell them as a snack in order to get rid of the surplus. It proved to be a hit, and the rest is history!
HEMA Smoked sausages are part of our culture..
Designer: Martijn van MOAM
Credits: internet/website Hema http://www.hema.nl
Design: T-Shirt Martijn van MOAM